Music video makers Arcade dominate Loeries
Arcade is a division of Egg Films. Represented by directors Kyle Lewis and Lebogang Rasethaba. What Arcade does is create content such as web series, brand films, music videos and documentaries etc. This is outside the realm of traditional work such as TV commercials.
At last weekend’s Loerie Awards in Durban content created by Arcade dominated in the music video category with ‘Silvers’ being awarded for the music video Exodus by Riky Rick directed by Kyle Lewis and also In the Castle of my Skin by Sons of Kemet which was directed by Lebogang Rasethaba.
These were the only two awards given for the Music Video category and both were scooped by Arcade.
Stilo Magolide and Sibot from Say Thank You also won a Craft Certificate for Original Music and Sound Design on Castle Lite Ziyabanda, where they teamed up to create the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C. Directed by Lebo, Ogilvy’s campaign for the music video also won Bronze for Digital Integrated.
Second most nominated
With 23 nominations, Arcade was the second most nominated production company overall going into the Loeries, just behind sister company Egg Films on 24. They ended the weekend with four Silvers, three Bronzes and a craft certificate for their brand films and music videos.
“Congrats to Riky Rick, Sons of Kemet, Stilo Magolide and Sibot,” says Arcade co-founder and managing director Colin Howard. “Our vision for Arcade of giving marketers access to music and popular culture is gaining momentum and this recognition at the top advertising awards for Africa and Middle East is just another sign of the rising profile of African music videos and the opportunity they present to brands.”
Watch the winning work:
Riky Rick Exodus:
[youtube_sc url=”Z2SBqz-hyv0″]Sons of Kemet In The Castle of My Skin:
[youtube_sc url=”wmN3vFIukk4″]Castle Lite Ziyabanda ft. Stilo Magolide & Sibot:
[youtube_sc url=”r4FMur9MUak”]