Apple Music – New on-demand music streaming service
Apple Music is set to rival the likes of Pandora, Spotify and Tidal, Jay-Z’s streaming service that is probably only seen as competition due to the rapper’s involvement.
Apple Music will launch on June 30 in 100 countries and the subscription service will combine on-demand songs, streamed playlists as well as a social stage for musicians.
The service will first launch for Apple devices only but plans are in place to make it fully available to Android users too. As usual Windows has not been mentioned, so owners of Windows phones will be left out in the cold once more. But just making Apple Music available for Android is a big strategic step as this will certainly broaden its market considerably. It seems that Apple are determined to make Apple Music work as standalone platform regardless of the hardware you own and will certainly up the stakes in the world on online music stakes considerably.
Chief executive Tim Cook, on announcing the new service on Monday, claimed it “will change the way you experience music forever”.
Apple Music will be available for $9.99 per month, with a family plan for up to six people at $14.99.
The debate as to whether online music streaming will indeed rescue the music industry rages on with no clear and convincing answer/solution forthcoming as yet.
TIDAL has been a well documented flop and despite Jay-Z’s reported efforts to merge with another streaming service, the bets are on that he’ll shut it down if this does not happen.
Is Apple Music streaming any different to what’s already available? Pandora is actually radio, Spotify is streaming – mostly free as is Soundcloud and Mixcloud and Beatport’s new streaming service… all free!
Sure the music available on Apple Music will no doubt mimic what you’d buy on iTunes – which will include mainstream pop etc, but you can listen to almost anything on YouTube for free anyway and that’s where most of the youth consume their music.
There are essentially three tiers to the Apple Music service;
- Beats 1 – s a 24-hour ‘listening experience’ led by three core DJs: Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same ‘broadcast’ at the same time.
- Apple Music player – Which is the streaming, ‘on-demand’ service which Apple claim will have a human element to it with playlists being compiled based on your interests.
- Apple Connect – With this service artists can share lyrics, backstage photos, videos or even release their latest song directly to fans from their iPhone. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. This sounds like Apple’s SoundCloud equivalent
So will Apple Music revolutionise on-demand music? We wait in anticipation…
Watch the first Apple Music Video Advert here…
FOLLOW APPLE MUSIC