Amazon Video takes on YouTube
Amazon Video is to take on YouTube with the launch of a similar service that has been designed to allow ‘storytellers and creators’ to share their work online and generate profits.
Amazon Video Direct works in the same way that YouTube does. You will be able to upload videos that others can watch online and make money from the adverts.
The new service was unveiled after Amazon Prime Video was made available as its own subscription service.
As a content creator you will have varying options such as offering works for rent, purchase, or on subscription channels.
“There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service.
We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.” said Jim Freeman, Amazon’s vice president of Amazon Video
YouTube has managed to remain at the top of the online video sharing game, becoming a broadcasting channel in its own right. For a while there it seemed they would continue to carry on unchallenged, Amazon Video Direct might just be the healthy competition they need.
Amazon have also launched a Stars program which enticingly promises content creators a share in a million dollars each month based on how many works are viewed.
Their partners in the launch of Amazon Video Direct are Conde Nast Entertainment, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, and Machinima.
“As a major, independently owned and operated motion-picture company, we’re excited to have the ability to distribute our films to Amazon customers around the globe.
With Amazon Video Direct, we have the control to create the unique distribution strategies that reflect the changing ways in which our audiences discover our films.” said Peter Goldwyn, president of Samuel Goldwyn Films