AI technology is recreating old music videos, and it’s really good
AI technology has just proven to be creative.
When thinking of an AI, ‘creative’ isn’t the first attribute that jumps to mind. Yes, their algorithms are concise and they’re sole purpose is to improve, but I just never thought they could harness the creativity bestowed upon humans; that quirk, if you will.
But this new AI created by Mario Klingemann, an artist-in-residence at Google Arts, begs to differ.
The AI analyses music videos and film trailers and uses publicly available footage to create doppelganger cuts.
Klingemann’s database consist of 429 clips, and over 20 million topically annotated movie frames of every filmic trope you could imagine, including newspaper headlines, planes flying in the sky, massive typography, close-ups of blond bombshells, and so on.
One such remake it made is Beastie Boys’ Sabotage, their run-and-gun, 1970s cop caper, and the result makes for an enthralling watch.
Boxy cars drive by, vaudeville-era performers get into corny fights, and there’s even an appearance by Elvis Presley (impersonator or not), which suits the tongue-in-cheek vibe that is the Beastie Boys.
Naturally not all recuts will be a swooping success, like A-Ha’s Take On Me, which is built upon a sketched world and a human world coming together. The recut is just plain weird, and not in an artistic way.
Then there’s Total Eclipse Of the Heart by Bonnie Tyler, which at times might just be even more epic at the hands of the AI, with frames of The aurora borealis, a space shuttle launch, and even Jesus himself.
Watch out people of the music video world, AI technology is coming for your job. (joke)