A Festival PR nightmare not even Nando’s could save
Media in Joburg had a Festival PR nightmare not even Nando’s could save in Limpopo.
A grand idea: Screw media passes, let’s invite media on a road trip to a festival while spoiling them along the way.
This was the idea that TGE and Khanya Comms PR Company had with the main event being the annual Royal Heritage Festival held in Thohoyandou, Limpopo.
Let’s just say things did not go according to plan; they TOTALLY missed the mark.
So, last Thursday a large contingent of media met up for a 4-day road trip that was to showcase Limpopo’s exquisite landscape, culminating at the Royal Heritage Festival- the main story.
You can read a full account of the events from City Press’ Phumlani S Langa here, but the road trip consisted of delays, skipping of itinerary (Tropic of Capricorn), different hotels to what was intended, and too much Nando’s, which says it all.
The festival
After a lukewarm road trip, everyone was buzzing with excitement to get to the festival, after all- that’s why they were there.
Upon arriving, however, there were no tickets arranged for them! Say what!
The festival was a resounding success, although sadly you won’t hear about it from the road tripping media.
Following the article, the festival organisers distanced themselves from the trip organisers.
“We would like to confirm that we do not work nor collaborate with the two entities involved,” Kelebogile Mabunda, public relations manager of the Royal Heritage Festival, said on Monday.
“We can also confirm that there were no media tickets allocated to them. Each year we host a number of media from Johannesburg and we ensure that they have a pleasant time in Venda and at the Festival.
This is a Festival PR nightmare not even Nando’s could save; as for the PR company; maybe they should change industries.
Sourced
