Shimmy Beach Club – A live music promoter’s dream venue
Shimmy Beach Club at the V&A Waterfront has steadily become one of the go-to establishments for many top international electronic dance music events and brands.
They say one can’t be all things to everybody but Shimmy Beach Club has done a fine job as a restaurant, bar and function venue for many different types of events.
In fact, it is such an established function venue and restaurant you’d be forgiven for not noticing what a formidable party location it has developed into over the past few years.
Location, location, location
For starters, Shimmy Beach Club has a to-die-for location.
Conveniently situated at the Waterfront, ‘Shimmy’, as it is fondly referred to by regulars, boasts the perfect sea-front view, its own beach and a stunning view of Cape Town’s landmark attraction, Table Mountain.
Whether you’re on the pool deck or hanging out on the Shimmy beach, the views are truly astounding.
Parking is at a premium for most establishments in the mother city; not so at the Shimmy Beach Club. Although it is in the V&A Waterfront, South Arm Road veers slightly off the main road to offer visitors their own free parking outside. For big events Shimmy actually has its own shuttle service from the Clock Tour parking area to manage overflow.
It’s all about the party
How many places are there in Cape Town that offers a sea facing stage and a venue that can host up to 2,200 people with a real, Ibizan lifestyle feel to it?
Not only does Shimmy Beach Club offer this, they have made it their business to provide much of the infrastructure necessary for promoters to be able to focus on what is most important; getting people to their events and worrying less about logistical issues and production.
These are just some of the facilities and features promoters can take advantage of by using Shimmy Beach Club to host their events;
- Top class entertainment AV equipment from Ampere
- In-house dance crew with unique costumes
- Multiple bars and bathrooms
- Separate VIP areas
- Full complement of professional security staff and paramedics for events
- Full marketing team and social media presence
- Complimentary branded Shimmy shuttles to assist guest to/from Clock tower parking
- Experience in professional access control/armbands including security and VIP entry
- Access to branded accreditation specific to event
- Private holding areas for artists
- Excellent branding opportunities for big brands e.g. pool deck, VIP areas etc
Recently Shimmy Beach Club was voted Cape Town’s hottest Club by Zomato with its stylish Ibiza type venue and international party life atmosphere.
Shimmy GM, Malcolm Moodie…
“Shimmy is more than just a venue, it’s a lifestyle – a premium entertainment hub that’s the perfect place for friends to have a good time. There is no other venue like Shimmy in Cape Town, and that’s why it draws these big events.”
And big events it does indeed draw. Just look at the past two years of successful parties Shimmy Beach Club has hosted…
Dance Music Events hosted at Shimmy Beach Club
In 2014/15 Shimmy played host to no less than 38 big dance music events which saw 20 international DJs and artists perform.
These include our very own international superstars, Goldfish, who have made Shimmy home for their own branded Submerged Sundays parties. Luminaries of global dance music such as David Morales, Quintin Harris, Wankelmut, Sammi Morales, Hedkandi DJs and more have all performed at Shimmy.
Over 100,000 passed through their doors for dance music events alone during 2014/15.
2015/16 continued to enhance their reputation as a world-class party location with Goldfish repeating their massively successful Submerged Sundays along with event brands such as Armada Deep, Head Honcho, Ibiza Dreams and Hello Cape Town all hosting successful parties there.
Nora En Pure
Stimming, Dax, Nora en Pure and Sarah Main are just some of the international headliners that rocked the decks this past year.
Of course many top South African artists have featured regularly too; Timo ODV, Dean Fuel, Shaun Duvet, Richard Marshall, Ryan Murgatroyd, Phat Jack, Pop Art, Jet Treger and many more of SA’s finest.
If you’re a promoter, whether it’s a multi-dancefloor event you’re looking to host or simply an awesome outdoor party with sea and mountain views, give these guys a call; they’re clearly equipped and ready.
If you like to party, well then look out for their summer calendar of events for 2016/17. It’s guaranteed to be another feast of premium dance music with those awesome summer vibes.
[flagallery gid=30]More info available at the Shimmy Beach Club website or check them out on Facebook, Twitter and Instagram
