There’s no other way to say it; Protoculture is one of the few South African artists to have truly broken into the global game. His rigorous tour travels take him around the world each year and see him owning the stage at infamous festivals like Glade in the UK. Just his schedule over the next 3 months reads like a dj’s dream date- Maitreya Festival in Australia, Ground Beat in Japan and Soul Vision in Brazil- where he jet sets off to in the next few days with nothing but whipping the locals into an exotic frenzy on his mind!
You’re third album, Love Technology is coming out end of March, give us the rundown.
‘Ye I’m really excited about Love Technology. My second album took a bit of an electro tangent and this album has come back to where the first album started, so it’s kind of like a full circle and I’m really happy with it. There are elements of electro, progressive and a more housey trance sound. It’s good to shake up the psy sound and keep it interesting- sometimes a lot of it does run into each other and sound the same.’
You’ve played with some of the best dj in the world- Armin, PVD, ever tempted to cash in and bang the cheese?[Laughs] No, I can’t stand the diva vocals! I admire the likes of Armin, he has made a great a career for himself- as a business model, he’s pretty damn good and I think there’s no harm in pushing what you’ve done further if you have the platform to do so. The way he’s marketed, runs his label- he’s a professional at the top of his game.
They’ve always been childhood heroes of mine, so it’s great to chill and chat with them. They’re just pretty normal guys. They keep it quite tidy these days, back in the day they partied hard. Very hard. Now they play, hang around a bit and they leave. When you’ve been doing this for many years, each party is just another gig for you really.
What is like n tour, do you get to explore much while you’re there?
Often the tour schedule is just crazy and you don’t have time to enjoy the party or get to experience the city. My wife used to come with me but now she doesn’t tour as much. It’s not a holiday, there’s an itinerary of times to be here and there- sometimes you finish the gig and come off to find a taxi waiting to take you to the airport to go to the next city. One time I was picked up by helicopter so I wouldn’t miss my flight!
You recently launched your own podcast…
Yes, the podcast is called Trance Global Express- its available on iTunes- the first episode was released in January. It’s a monthly 2 hour radio show, featuring my mixes and new tracks and having some fun with the music- I’d been thinking about doing it for a while, so excited to see how it develops over the next few months!
Look out for Protoculture’s new album Love Technology in stores from late March!