This is the final part of 2 interviews (read part 1 here) with LA based house duo Kalm Kaoz who are bona fide American business men in the day time.
Thus far they both seem clued up with the hard questions surrounding the future of EDM’s financial future. But what happens when money gets tangled with culture? And what about EDM as a cultural super power that can bend global influence?
It goes without saying: Kalm Kaoz isn’t your run of the mill house duo.
South Africa’s electronic duo Goldfish’s video, albeit jokingly, raise some interesting points on the motives behind today’s biggest EDM makers. In your opinion, what should our intentions be, both culturally and in business?
SLINGR: We love that Goldfish video – our publicist, Wilf Ligbott at Hammarica, introduced us to Goldfish some time back. We freaking love those guys and, yeah, I think their video is brilliant and it’s got balls. We’re all for it! Utilizing the internet to get attention and potentially cause a viral explosion for the artist is fundamental in the new EDM world order. The incumbent artists and their management will have every tool at their disposal. Independent artists should use every technique at their disposal to be heard and share their art, without being judged.
FILBY: The intent should always be from love and sharing. Through the contracts offered to artists, the way and affiliation of artist and 3rd party brands, to the music and performance. We are responsible for the future of this culture. Remember hip-hop.
It seems there are many opinionated EDM lovers nowadays ready to raise a red flag on how intricate and special EDM is. Are we forgetting how to have fun? Or is EDM moving into the sphere of rock, in the sense it can now tackle more serious social issues like going green or pointing out the mistakes of others?
SLINGR: EDM is both intricate and quite simple – the barriers to entry for young artists to create and produce quality music have evaporated, with young kids and adults sitting at home creating music on DAWs, such as Ableton Live. This massive musical-tsunami is hitting the shores and is staggering – for example, for the entirety of 2005 and across all genres of music, there were about 40,000 tracks released globally. The 2013 run-rate of EDM-specific tracks released is 371,470. In 2010, there were a dozen or so electronic music genres – which have now grown to around 190 genres/sub-genres, providing ever-increasing options of access points for people to experience electronic music and enjoy the state of the music. This tsunami can’t be stopped and will continue to compound. It is in this boundless creativity and innovation – combined with technology and the ease of throwing good old –fashioned raves – that will keep the fun going, and this simply cannot be corrupted or contained. EDM is celebration music, love music, jam the fuck out music. EDM and the festivals are where we go to get away from the challenges we all face daily, around the globe. I feel its place is to bring love, peace and celebration to those who most need it.
FILBY: A lot of people are correct. When pop formatting of music, especially house music, becomes a prerequisite to a record we are in big trouble. The blood of this culture is of love for one another. Social issues are handled with action. Not a preachy song.
Your Huffington Post describes the EDM industry as an economic anomaly with an estimated $5 billion market size value. What can you highlight, or criticise, about EDM as a Soft Power?
SLINGR: I like the term Soft Power – that fits EDM quite well. I believe EDM as a Soft Power is precisely its place in the world. If EDM were rampant with political dialogue, the genre would be limited in its ability to rapidly spread globally as it’s done. For example, EDM would have little place in the Pacific Rim if it were a politically driven vehicle. The negative energy would cause certain governments to suppress it, thereby limiting its global power. EDM is doing just fine as a Soft Power – it’s a Trojan horse of love galloping rampant across the globe, one celebration at a time!
FILBY: EDM is and has always been for the people. To me, House Music will be a huge influence for many years to come, and it will help our evolution as humans.
Lastly, what’s the next step for EDM?
SLINGR: EDM doesn’t step, it gallops, and will not stop. The next wave of EDM, outside of corporate America’s efforts to control it, will be its rampant spread across the globe. Latin America is exploding and moving to Brazil as an artist would be a unique strategy. India and Africa are also at the early stages and will experience powerful growth in EDM, particularly as mobile high-bandwidth networks gain penetration. This tsunami will then hit Asia, which is also early in its EDM-related growth, and there’s big action there. Kalm Kaoz is currently the only western EDM artist streaming sets into mainland China through our radio.PPTV.com partnership with OWMG and PPTV, so we’re looking forward to this ride.
On a micro basis, institutionalized capital will work to gain control of the EDM behemoth, but in the age of global penetration, the internet, and the pervasive maverick culture of the EDM industry, EDM and its distribution channels will never be controlled.
FILBY: Dance step? The Humpty dance mixed with the Baby Arm, transition to Queen Wave. It’s gonna be huge!
Kalm Kaoz Details