Keep it In Good Faith and get to know Hip Hop producer Kay Faith
Karien Barnard AKA Kay Faith is a prodigious Hip Hop producer making Cape Town mega-proud.
She released her debut EP IN Good Faith in September 2017, which features an array of talented artists like Youngsta CPT and Uno Juno, and was named Apple Music’s Artist for the Month of January 2018.
At the end of the day she just wants to make Cape Town proud and make DOPE beats.
I released In Good Faith on the 11th of September 2017 and the project has done so much better than I thought it would. I feel like every achievement or success that I get, is a win for my City and for my people.”
We chatted to one of the most promising beat makers in South Africa right now…
I’m going to jump straight in! Congratulations on being names Apple Music’s Artist of The Month for January 2018- kicking off the year in style!
What was your reaction to the news and what was the first thing you did?
Kay Faith: Thank you so much! It’s been a very exciting and eye opening experience. I saw it and the first thing I did was calling my brother and told him to go onto his Apple music.
He was so excited for me and we had a 40 minute convo on the phone. He is one of my role-models in life and I knew he would be proud of me.
You grew up in Knysna in an Afrikaans family, which doesn’t necessarily scream “Hip Hop.” How did you get into the genre you are now dominating?
Kay Faith: I’ve been exposed to all types of music my entire life since I was young.
As a kid, I watched a lot of television, and the only channel at the time that ever played music was SABC 1.
They played a lot of house, hip hop and kwaito.
Also, having an older brother, he used to play all kinds of music in the car whenever we drove around. Naturally, Hip Hop was just a genre I liked. I guess it was the attitude attached to it. When I was a kid, growing up in a culture where gender roles were a way of life, I saw women in Hip Hop like Missy Elliot have careers that are even bigger than some of her male counterparts. That definitely played a part in why I liked the genre so much.
Who is your A: Favourite artist and B: your favourite Hip Hop album of all time? (Might be a tough call but humour me!)
Kay Faith: Favourite artist is hands down is Kanye West, because he is a producer and an artist.
To me he is that guy that’s up at night thinking about how to do the next best thing, the next big thing, how to push the bar.
That’s the kind of mindset I try and have.
There is no such thing as my no.1 favourite, but I can assure you my most played Hip Hop album is hands down The Cookbook by Missy Elliot.
You released your debut album, In Good Faith on the 11th of September 2017, which is said to be one of the best releases of the year. Was that your goal all along?
I try not to see or label myself as a female producer or engineer. Putting yourself in a box is dangerous. I just push to make quality music that can compete on an international level.”
Kay Faith: I was stuck in a situation where I felt like Capetonians were looked down upon.
I am very passionate about Cape Town talents, especially in the music industry.
So, I made a decision to not just sit behind my Twitter and complain about how unfair things are, but to also take a step into being in the scene.
That’s when I decided, I will make an EP, feature Capetonian artists on every single track and put it out there to the world, even if it only gets a few hits, it doesn’t matter coz it was at least a start for me.
I released In Good Faith on the 11th of September 2017 and the project has done so much better than I thought it would. I feel like every achievement or success that I get, is a win for my City and for my people.
How does it feel being a female dominating a predominantly male –dominated scene? Have you been met with any challenges because of it? Personally I feel that the music speaks for itself- Your beats are DOPE and bust any ‘stereotypes.’
Kay Faith: It has its ups and downs like most things in life.
I try not to see or label myself as a female producer or engineer. Putting yourself in a box is dangerous. I just push to make quality music that can compete on an international level.
In Good Faith is comprised of tracks with an array of different influences, from soul to jazz showcasing those badass Hip Hop beats, masterfully crafted. What is your creative process?
Kay Faith: I try and find something that inspires me to create.
It could be anything from having a great/bad day, hearing an inspiring story or even just hearing a sample/sound that I like and then sitting down and flipping it into a track or an idea that I will revisit multiple times and shape into what the idea I hear in my head.
What do you have in store for 2018, gig-wise, collaboration-wise, project-wise? What is your next step towards world domination?
Kay Faith: I will be rolling out some video content this year. More music and yeah hopefully many more other things- Just dope content all around.
If you could produce a track for any artist dead or alive, who would it be?
Kay Faith: Probably Michael Jackson or Kanye West. Or even just to be in a creative space with them would be amazing.
Bonus Question: Funniest studio moment?
Kay Faith: There are so many moments that it’s hard to pick a single moment.
From people falling asleep in the studio late at night to catching people trying to “hanky-panky” in one of the smaller studios- there are too many to pick a single moment.
Thank you and God bless.