Soundcloud Revenue Share Program – make money from your mixes
The Soundcloud Revenue Share Program has been introduced to help you make some money off your mixes. This move is likely one to interest the many DJs who make use of the streaming site to share their mixes.
This Soundcloud Revenue Share Program is a first and one that most DJs will be happy about. It is a decision that Soundcloud has made in order to extend their invite-only revenue-sharing program to include artists who create “recorded and live sets, remixes, and other user-generated content”.
“This will be the first time we’ve invited DJs and producers who create remixes and sets on SoundCloud to start to be able to monetize and participate in the revenue that we’re generating through ads and subscriptions,” said Stephen Bryan, Chief Content Officer at Soundcloud.
First introduced in 2014
Back in 2014 they introduced their Soundcloud Revenue Share Program with the idea that users could earn money from the music that they uploaded.
Users who formed part of the program were then able to get a piece of the money made through advertising on the site and through its subscription services.
“Revenue that’s generated through ads and subscription payments by consumers is divided up and paid out based on how content is consumed,” added Bryan.
In order to be a part of the Soundcloud Revenue Share Program you have to be invited first.
So far, artists who form part of this program includes Chance the Rapper, Little Simz, Metro Boomin, 21 Savage, StarRo, and Toni Romiti. Although it is invite only at this stage, if you are interested you can register on the website.
Since the Soundcloud Revenue Share Program has been introduced the takedown rate had dropped by as much as 40% in the last year. This is more good news for professional artists and DJs who make use of the site.
Before we all get excited
Before DJs and producers get excited about what they could ‘potentially earn’ from this you must bear in mind that only PAYING Soundcloud GO users – i.e. users who are paying to stream from Soundcloud – would be able to stream these mixes, hugely reducing the overall footprint of potential listeners to your mix.
The majority of Soundcloud users still use it to stream for FREE so it is not like your DJ mix you put up tomorrow is going to earn you any money.
But for independent labels this could be another revenue stream worth investigating.