Watch the African Trap Movement doccie produced by Emtee
The African Trap Movement is on a roll.
In 2015 South African rapper/singer Emtee and his producer Ruff were at the helm of a movement when they released “Roll Up.”
“When we made ‘Roll Up,’ I don’t think none of us thought it was gonna be this big. We knew it was a dope song, big song, but we never knew it would get us here. ‘Roll Up’ got us here,” Emtee said sitting in his Mercedes Benz alongside his Ambitiouz Entertainment label mate Saudi during the filming of a scene from the recently released ATM Documentary.
ATM is more than an indie label; it’s a movement aimed at propelling trap, created by one of the biggest names in the genre in South Africa, Emtee.
Emtee promises are full of trap
The documentary takes a deeper look at how Emtee and his crew lead their daily lives, how they became who they are and what ATM is about at its core.
It features appearances from Emtee, Saudi, Sjava and Ruff as well introduces new faces making waves in the trap game, fashion designers and the label’s manager.
The documentary was directed by Emtee himself, with shooting and editing credits going to Mmuso R. Mafisa, and follows the crew in the road, at shows and studio sessions.
This is pure gold for fans of any specific genre. Gaining insight into your favourite style of music from your favourite artists is one of the best things.
They discuss what trap means to them, what they believe the future of trap to be, and everything between.
The ATM Documentary takes form in a series of episodes, with one being released each month.
Watch the first episode here and get involved in the African Trap Movement.