SABC ninety percent quota scrapped Motsoeneng dismissed
The SABC ninety percent quota system introduced by former SABC Chief Operations Officer Hlaudi Motsoeneng has been scrapped.
Motsoeneng has also been officially dismissed by the interim board at the SABC and they’ve scrapped the ban on violent visuals.
Both the violent visuals ban and the SABC ninety percent quota were introduced by Motsoeneng.
The former SABC boss faced a disciplinary hearing for bringing the SABC into disrepute and causing irreparable damage.
Complications of the quota system
There was widespread debate about the SABC ninety percent quota when it was introduced.
The obvious positive is that the South African arts need more support in this country; this is a fact.
By getting more radio play and exposure on television it was thought (and hoped) that the paying public of South Africa would embrace local music more vigorously and the logic was simply that through this people would attend more shows, buy more local music and earn revenue from thing such as needletime.
In principle this is a great idea; except for two major oversights.
- 90% was and will always be way too high a figure. Many felt, even at the time that the SABC ninety percent quota was introduced, that 60-70% would have been achievable and a positive step forward.
- This quota system probably came 15 years too late. Today more and more people are consuming music digitally via their phones and other devices. That is why the SABC have recently mooted the idea of broadening the annual TV licence to include tablets and computers.
In some respects the SABC ninety percent quota made radio stations like 5FM more listenable without the continued barrage of cookie cutter pop drivel they tended to serve up before.
But claims that advertising revenue has dropped considerably, as well as listenership, cannot be ignored.
Compounding that is the news that the SABC owes over 25 million (this figure has since gone up) to SA musicians in royalties so in truth what good was the SABC ninety percent quota system if nobody was getting paid?