Kraftwerk co-founder sues portable energy supply company for an alleged trademark infringement. The law suit is being brought against the German electrical company by Ralf Hütter.
The Dresden based energy supply unit company known as eZelleron has raised more than one and a half million dollars through Kickstarter no less, for a portable power supply that you can recharge in a matter of seconds.
This portable energy supply promises to provide weeks worth of power to charge up smart phones, tablets, and your other devices.
The power supply utilizes a fuel cell of the company’s own invention to convert chemical energy into electrical energy, via camping or lighter gas, without causing environmental harm, allowing users to be completely independent of the power grid. This sounds more than amazing, it’s no wonder they have already raised so much money.
Only thing is, the name of the product is a little sneaky and has possibly misled and played into the hearts of, ‘Kraftwerk’ fans. Yes, that’s the name of eZelleron’s portable energy supply device. Kraftwerk.
Totally with Kraftwerk on this one, good on Ralf for stepping up and getting legal with it.
“Defendant is taking advance orders for the KRAFTWERK charging device,” states Hütter’s complaint, filed in Delaware federal court. “Therefore, consumers are likely to assume that there is a connection, association, or relationship between the famous electronic music band and a charger for portable musical-playing devices.”
Ralf Hütter does own the trademark, however the twist in this case is that in German, Kraftwerk simply means ‘power station’. Either way, the guys over at eZelleron can’t try run around acting like they didn’t know what they were doing when they decided to go with that name.
Ralf is on a mission to force online service providers and fundraising platforms to remove references to eZelleron’s Kraftwerk device.