ROCK DA BEACH, an all-day DJ festival held at New Beach, the venue of theFIFA Fanfest in Durban has broken the record for the largest beach party inSouth Africa drawing in excess of 10 000 people to the event on Saturday.
Organisers said the event, which was the anchor of the three-day DurbanWorld Music Festival, had drawn significant interest due to the presence oficonic Romanian music producer, songwriter, performer and deejay EdwardMaya.
“He got onto the stage, pulled out his accordion and just lit the place up.”In addition to Maya, we secured the best DJs and producers in the countryincluding Fresh, Euphonik, Roger Goode, Lady Lea and Deon Govender and ourformula seems to have worked well with the audience. We even added BBCRadio’s Danny Rampling to the eclectic mix!”
“Many of the artists said that they felt like they were playing in an exoticlocation like Rio or Ibiza. The crowd was ecstatic and the atmosphereelectric.”
Bramdaw said the party drew significantly larger crowds than other DWMFevents – the Legends Festival on March 27and Jazz da Beach, which took placeon Sunday which was hamstrung by bad weather.
The Flames and Johnny Clegg headlined the Legends Concert while JudithSephuma, US-based jazz great Ronny Jordan and the iconic Hugh Masekela werethe lead performers at the Jazz Concert.
Additionally the event played host to the annual Indian Ocean Music Networkconference that drew some of the key organisers of world music festivals toDurban.
The conference centred around the future of live music in the region andfocussed on projects that would create opportunities for local artists. Aseries of smaller performances were held as part of the conference, whichtook place at the Alliance Francaise in Lilian Ngoyi Road.