DJs and artists could say goodbye to Facebook News Feed
It’s time to bid farewell to the Facebook News Feed as we know it.
On Thursday the 11th of January, Mark Zuckerberg announced a News Feed ‘remodeling’.
Zuckerberg today wrote: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”
He reckons there is an imbalance between public posts and posts from friends and family, and in order to restore balance, posts from friends will receive priority on your news feed.
He stresses the mental health factor behind this change in saying that “when we use social media to connect with people we care about, it can be good for our well-being.”
“On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
The News Feed that keeps you hungry
They will change the ranking algorithm which previously ranked content based on likes and click-through-rates to now surfacing relevant content that facilitates meaningful social interactions among your friends and family.
What does this mean for the ‘underground’ music industry?
DJ pages, events promoters, producers, basically anyone who can’t fork out advertising money or has limited budget…
It means that your posts will not make it onto the news feed of users, even though they ‘like’ your page, thus drastically reducing organic reach.
Public posts aren’t the enemy, small-mindedness is the enemy and with or without these posts people will still stay the same, they might just miss out on things they like.
Fair enough, users will be able to see posts from pages by clicking on “See First” in News Feed Preferences, but still- a lot of artists will miss out on connecting with/reaching their fan base.
Facebook have been throttling page exposure for a while now, but this seems like things may just get worse for independent page owners (with little or no ad-spend budget).
I guess we can enjoy the last few ‘scrollings’ before the Facebook News Feed dismantles.