Deadmau5 – no more major labels
Deadmau5 – no more major labels. The Canadian DJ/producer is back in the news with quotes stating that he is cutting ties with the major label industry.
Deadmau5 – no more major labels strategy has seen him take his label Mau5trap and himself to Kobalt, an independent publisher and rights company.
He claims to want ‘freedom’ and ‘responsibility’ so that’s why he has decided to make this move.
His previous album ‘While (1<2)’ and his release ‘For Lack Of A Better Name’ was put out on Virgin EMI, a subsidiary of the Universal Music Group. And Warner Music Group’s Parlophone released ‘> Album Title Goes Here <‘.
Part of his reasons for making the switch is that major labels put themselves first.
“The label does what’s good for the label. Always. It’s instilled in the industry that that’s the only way to do it. Well, not anymore.” Said Deadmau5 to Billboard
His manager told him about the benefits of Kobalt, the company describes itself as “creators with transparency, flexibility, ownership and control” through technology.
He moved everything over to Kobalt as he has said that this will allow him the opportunity to take responsibility for his own actions.
“I am very strict on what products I want to associate myself with, and I felt that some things were just to make a buck. Then, we’d only get a little trickle, and I’d be like, ‘Wait, I look this stupid for only that much? Why am I looking stupid in the first place?’ I’m not saying I’m never gonna get fucked again. But I do like the freedom that, if I do fuck up, it’s my fault rather than the fault of someone who bought that responsibility from me.”
So for now it is the Deadmau5 – no more major labels plan and the DJ/producer says that he has one hundred and thirty million dollars to spend on testing emerging markets and more.